Redirection is the most popular redirect manager for WordPress. With it you can easily manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This can help reduce errors and improve your site ranking.
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User experience
When managing content, it is easy to create broken links when a content editor trashes a page or incorrectly enters a link target. Redirection helps ensure that site visitors reach the content they were hoping for, or at least a useful next step in navigation, reducing the number of visits that experience an error page.
Benefits
- By avoiding broken navigation, Redirection helps maintain a visitor’s attention and increases the likelihood that they will complete their journey
- Reducing broken link errors is a quality signal to search engines and may help avoid penalties to ranking
