Having a great ecommerce site is only part of the work that needs to be done to create a great ecommerce business. Another hugely important part is the marketing of your store so that people visit it and make transactions. Digital marketing is a multi-disciplinary practice that includes channels like: affiliate, search engine, paid search, social media, paid social, email, etc. Many of these channels require some degree of integration with your store – whether it’s the simple addition of an ad tracking tag or adding newsletter sign up to your checkout flow.
Qala comes with great support for digital marketing, helping you to execute quickly and cost-effectively in order to drive traffic and conversion.