This is a 3rd party plugin which offers follow-up email and social media marketing to your Qala site.
Do you always remember to send a personalized email to follow up with customers? Do you know who your best customers are and continuously nurture them towards an additional purchase or ensure happiness with their last one? Do you want to know when a student is falling behind or has not yet taken a quiz? Do you add new content and communicate this to your audience? Do you segment your mailing lists based on interest?
If you answered no to any of the above questions, Follow-Ups will change your business for the better. The Direct Marketing Association reports that email marketing ROI is $43 for every dollar spent, making it the most effective marketing channel for driving sales.
Find full documentation here: https://woocommerce.com/products/follow-up-emails/
User experience
CMS users are provided with a wealth of CMS-based tools with which to undertake follow-up marketing.
Customers receive automated marketing offers and customer care communications.
Benefits
- Email and Tweet your customers and prospects
- Track efficacy of your emails (open/clicks/sends/etc)
- Automate your marketing communications, so you can spend more time selling
- Track customer value to enhance knowledge of your customers
- Stay abreast of your students’ progress, and communicate updates
- Create reminders to ensure no communication is missed
- Optimize your email marketing spend with no outrageous monthly fees
- Create and manage mailing lists to get a complete 360-degree view of your email marketing
- Customize templates for each campaign (or even email) to ensure emails look great on every device
- Personalize your emails with built-in variables and merge tags, as well as support custom variables
- Enhance the WooCommerce email system and integrate it into your marketing plan
