Analytics & tag management

Central to effective digital marketing and ecommerce is understanding what is happening on your site. Whether you need a basic Google Analytics implementation or more sophisticated integration with ad tracking and other tag management, Qala has you covered. The primary route for analytics and tagging is through the use of Google Tag Manager (GTM) which can then in turn manage and load other tags. 


  • Allows central management of tags on a website
  • Removes developer bottlenecks as tags can be added, removed and configured through the GTM dashboard external to the website code
  • Allows advanced configuration of tag loading and events
  • Allows for versioning of tag configurations

Specific modules and features