Google Tag Manager is Google’s free tool that lets people add analytics, marketing and other tags (and arbitrary code snippets) to their website. This plugin provides a WordPress wrapper for ease of implementation and management.
Information on this page is based on https://en-gb.wordpress.org/plugins/duracelltomi-google-tag-manager/ and was correct as of
The front end visitor user experience is that when they visit a webpage with this plugin configured, their visit fire off tags as defined by the GTM container configuration. This ensures that the website owner can collect important business information about each visit in a good practice way.
This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add this manually. Multiple containers are also supported!
The plugin complements your GTM setup by pushing page meta data and user information into the so called data layer.
- Removes developer bottleneck for managing tags
- Improves performance through central management of tag loading
- An active Google account including with Google Tag Manager