Google Shopping Feed

In order to improve discoverability and user experience on search and social platforms, it’s often desirable to provide a feed from your WooCommerce site that will integrate directly into the discovery engine. Producing and managing these feeds is not a core part of WooCommerce so we use a plugin to add this functionality.

The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.

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User experience

Someone searches on Google and the Google algorithm determines that either the user is running a product search, or that a product result is relevant. Items from your store’s inventory are included in Google’s shopping results in a structured way (e.g. including pricing, stock and delivery details). When the user clicks to find out more about the product, they are redirected to the page on your website about this product, allowing them to progress their shopping experience.


Specific benefits of this plugin include:

  • Choose from an extensive list of supported fields to add to your feed providing the richest possible data to Google
  • Easily map existing product data onto Google’s required fields from WooCommerce taxonomies, attributes or product fields
  • Capture data required by Google not normally held in WooCommerce using the plugin’s additional data entry fields
  • Set up global store-wide defaults or per-category defaults for fields
  • Provide product-specific information against products or individual variations if required
  • Real-time feed shows the latest information for your products
  • Full support for WooCommerce’s importer and REST API for bulk importing data
  • Integrates with common WooCommerce extensions
  • Extensive documentation covering setup and customisation
  • Rich set of WordPress filters and actions allowing flexible customisation if necessary


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