Product GTIN (EAN, UPC, ISBN) for WooCommerce

Product GTIN (EAN, UPC, ISBN) for WooCommerce lets you set the GTIN (Global Trade Item Number) for each product of your shop.
By default, WooCommerce allows to set the SKU custom field for a product, but sometimes the SKU isn’t enough.
Google and Amazon use global trade item numbers (GTINs) to group identical products.
The most common GTINs are:

  • UPC: this is the primary GTIN in North America.
  • EAN/UCC: the major GTIN used outside of North America
  • JAN: the Japanese GTIN
  • ISBN: a GTIN for books

Another type of Identification Number is the MPN (Manufacturer Part Number). This code is required for all products that do not have an assigned GTIN.
These type of codes are important both for selling and for tracking your products.

Content on this page is based on correct as of 

User experience

A visitor to a product discovery engine such as Google or Amazon is able to see appropriate product listings from your store grouped with listings from other sellers (where the product feed has been integrated into these discovery engines and the GTIN is input). Furthermore, during the on-site ecommerce journey, the visitor is able to see the GTIN in order to be reassured that they are buying the correct product (where this is configured for display).


Benefits of this plugin include:

  • Assign a name to the code (EAN, UPC, ISBN, JAN, ITF-14)
  • Add a code for main products and for product variations.
  • Extend the WooCommerce Product Search by GTIN Code.
  • Add the GTIN code column inside the product list table.
  • Search by GTIN inside the product list table.
  • Option to show GTIN code in WooCommerce product detail page.
  • Option to show GTIN code in WooCommerce shop page.
  • Option to show GTIN code in WooCommerce cart page.
  • Option to show GTIN code in WooCommerce checkout page.
  • Option to show GTIN code in WooCommerce Order Items.
  • Hide empty GTIN code in your WooCommerce shop.
  • Shortcode available to show GTIN code for a specific product.
  • Support for with an option to choose the property name to set inside the structured data
  • Option to choose the position of GTIN code inside the single product page
  • Integrated with the WooCommerce Export Products CVS tool
  • Integrated with the WooCommerce Import products from a CSV file tool
  • WooCommerce Rest API Product integration: GTIN code is passed inside the ‘ean_code’ field


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